8 Benefits of Running Ads on TikTok [2023 Edition]

You likely would be familiar with the famous TikTok app, right? 

What started as a favourite lip-syncing app has become a popular marketing tool for businesses. TikTok has 1 billion monthly active users globally.

TikTok Ads have changed the whole game of marketing. It’s no longer hidden that businesses not having a presence on TikTok are missing out on something huge.

TikTok Ads are bringing a massive change in brands’ organic visibility and engagement, and that’s what businesses look for in this digital era. Now you’ll be wondering, do Tiktok ads work? Yes! They do work.

Are you yet unfamiliar with the benefits of TikTok? 

We got you covered. 

This blog is your ultimate guide to the benefits you can get by running ads on TikTok.

Are TikTok Ads Worth The Investment?

The answer to this question is Yes! TikTok Ads are worth the investment.

TikTok Ads are new to the advertising and marketing field. Small e-commerce businesses or high-end brands are coming towards TikTok Ads because marketing options are constantly growing on the platform. Smaller companies can start testing with TikTok ads as standard ads are affordable with low spending.

Benefits Marketers Can Reap Through TikTok Campaigns/Ads.

Tiktok was ranked as the most downloaded app in 2021. The average Tiktok user opens the app 19 times a day. If you are on the fence about deciding whether you should start advertising products and services on Tiktok, we cherry-picked some of the most surprising benefits marketers and business owners should be mindful of.

1. Wide Range of Ad Types

The benefit TikTok offers its users is a wide range of advertisements for marketing that equips each business’s needs. TikTok also helps create challenges and lets people interact and engage in the challenge as a trend. 

There are five types of TikTok Ads:

• Top view ads
• Hashtag challenges
• In-feed ads
• Branded effects
• Brand takeovers
• Large Audience Base

2. Hashtags Infuse Life Into The Marketing Campaigns

The hashtag trend at TikTok helps reach the organic audience. Primarily, there are three categories of hashtags on this viral application.

• Trending hashtag 
• Influencer hashtag
• Standard hashtag

Tiktokers or influencers use popular trending hashtags, so businesses can also use them best that resonate with the brand’s image or business. The company can also use common hashtags to create an impact.

3. Create Content Like a Pro

The content that gets viral on Tiktok is fast-paced. Therefore many video editor apps can turn your video content into something extraordinary and go perfectly for the TikTok platform. 

Whatever the content you create, make sure that it is created based on something that gets viral means content has a powerful and robust theme and connection with the audience to make your brand widespread.

4. TikTok Formats Ads to Encourage Engagement

A variety of formats are available when creating a TikTok ad to help increase ad traffic. 

According to recent research, TikTok is more engaging, with even its micro-influencers having an average engagement rate of 17.96% compared to Instagram’s 3.86%.

Top-view advertisements grab viewers’ attention immediately as they are the first video users see when they open their feeds. 

Moreover, users can like, comment, share, and follow in-feed advertisements that appear naturally as they scroll. 

They can connect directly with companies through these forms, which helps them develop a bond and a sense of loyalty. 

5. Right Platform For The Creativity

If you are creative and can’t stop your creative juices flowing through your video content, this medium fits you because your creativity is acknowledged. 

If you can trigger the trend and spark interest among the audience, you have all the creative liberty to express yourself and showcase your talent with a pinch of entertainment. 

Well done, you did your job well.

6. Trending Videos Can Help You Increase Sales

Users highly value honest product reviews on TikTok that use a brand-proven recommendation system. The trending hashtag #TikTokMadeMeBuyIt shows the success of TikTok’s sales. 

According to research on TikTok viewers, 92% of TikTok users were persuaded to make unintentional purchases of products after using the app. 

7. Budget-Friendly

Many business owners find it a hassle to invest their money and time by tracking the ongoing campaign performance when it comes to marketing. 

One of the best things that TikTok offers is you can achieve success without any considerable budget—wondering, How’s that possible? It is possible as TikTok allows you to get organic reach without being heavy on your pocket.

8. Pool of Influencers

Even with no followers on Tiktok, you can surpass your ad or campaign. Since Tiktok has a vast pool of influencers with a huge following that shall fit your business or branding needs, you can choose them to promote your brand or business.

But how to find the right influencer for your business, that’s when TikTok allows users to use the TikTok creator marketplace, which will enable users to find the right influencer by having an insight into their views, followers, engagement and demographic to collaborate or partner with the brand product or service.

Takeaway

So, These are some incredible benefits you can reap by running ads on TikTok or campaigns for your brand.

The users are constantly growing on TikTok, and if you haven’t considered doing marketing on TikTok for your business yet, it’s high time to start without further ado.