Public relations often takes a backseat to more measurable digital marketing agency. However, when executed strategically, digital PR offers immense value in boosting brand visibility and recognition by tapping into relevant online publications and influencers. This guide covers steps for agencies to build an integrated digital PR plan that aligns with overarching business...

As we know that we’re talking about “The Future of Digital Marketing Agency”. The days of relying on third-party cookies to track users online and deliver targeted advertising are numbered. Major browsers like Chrome, Safari, and Firefox have all announced plans to phase out support for 3rd-party cookies over the next few years. This shift dubbed the...

A digital marketing agency is only as good as the technology powering its strategies and campaigns behind the scenes. With an overwhelming array of marketing technology solutions available today, agencies need to identify and integrate the best tools that enhance productivity, efficiency, and performance. This article spotlights the top 10 software platforms and tools that no...

Choosing the appropriate digital marketing agency might be critical to the success of your business. With so many options to choose from, making the wrong choice can waste your limited resources and jeopardize your ability to achieve key marketing objectives. This article will lead you through the most important elements to consider when selecting an agency that best meets your...

The concept of “Prompt Engineering” has developed as a crucial tool for harnessing the potential of these technologies in a world where artificial intelligence and natural language processing are growing rapidly.  However, what is prompt engineering? Prompt engineering is known as the art and science of creating precise and well-planned input phrases, or...

Do you want to know the strategies of digital marketing for an E-commerce startup? If so, you’re on the right platform! Digital marketing has emerged as the foundation of modern business growth in a world where having an online presence is crucial.  Harnessing the power of digital marketing is not just a choice—it is a necessity as people increasingly use the internet...

Ever scratched your head over the term ‘PPC’? Or perhaps you’ve glimpsed ‘Google AdWords’ at the corner of a webpage?  For tech support companies, these aren’t just fancy buzzwords. They are powerful tools that can skyrocket their online presence.  But how exactly does PPC tie into tech support, and why should you care? ...

Have you ever wondered how online businesses showcase their products in Google search results?  Now, think about the times you’ve searched for a product and spotted a visually appealing list at the top, with product images, prices, and store names. Ah, the magic of Google Shopping! But how do these products get there?  Enter The Google Merchant Center...

Are you a travel agent looking to expand your reach, attract new clients, and highlight the amazing destinations and experiences you provide? If so, social media marketing for travel agents is the key to maximizing the potential of your travel agency in the current digital era. There has never been a more powerful tool than billions of users scrolling through social networks...

Did you know that the global jewellery market is expected to reach $250 billion by 2025?  With so much potential revenue, jewellery businesses must use digital marketing to gain a market share. A good online presence is critical for every business to reach out to potential clients in today’s digital age.  Jewellery stores are no different. With the...