Digital Marketing
In the past few years, digital marketing has changed how businesses innovatively market themselves.
But despite this, many business owners are still determining the marketing approach between hiring an in-house marketing manager for the team or a full-fledged digital marketing agency to do the entire job.
This blog post will be your ultimate guide with the pros and cons of both options to make this struggle easier for you to choose. Keep reading to find out!
Difference Between In-House Team And Digital Marketing Agency
An in-house team is a group of employees who work within a business to handle tasks such as digital marketing. The main difference is that an in-house team focuses exclusively on one company’s marketing needs.
Additionally, an in-house team may need more resources and expertise than a specialized digital marketing agency.
The in-house team is internally maintained by any business or company and has less experience. On the other hand, a digital marketing agency is a separate company that provides digital marketing services to multiple clients.
At the same time, the digital marketing agency is an outsourced team. It has a vast collection of expertise in different industries, which you pay to avail of the professional’s services.
For digital marketing agencies, it is their full-time job; they are designed in such a way only to provide digital market services to clients.
In contrast, a digital marketing agency serves various clients and can provide a broader range of services.
Table: In-House Marketing Vs Digital Marketing Agency
Hiring a Digital Marketing Agency
If you are hiring a digital marketing agency, that means you are hiring a companion that will take all your stress in terms of digital marketing and will know their job well. All you have to do is sit back and pay them for their services.
The rest is their job, and you can trust them and their process because they have been in the field for years having all the expertise, but let’s discuss the attributes in detail.
Pros
- Dedicated Team
By hiring a digital marketing agency, you will have different individuals’ work and efforts toward your marketing goals. An agency has digital marketers, SEO specialists, graphic designers and copywriters with hands-on experience in providing marketing services.
- Expertise
Each agency has different expertise that they specialize in. When choosing a digital marketing agency, you can choose an agency that specializes in your industry and knows the market of your niche.
- Paid Software & Tools
When you work with a professional digital marketing agency, you don’t have to worry about researching the updated marketing tools and software and then paying for them. The agency has access to these paid software and tools to provide you with top-notch quality work.
- Diverse Niches & Industries
Since digital marketing agencies are based on a team of professionals with different skills, you can get access to various services offered by them.
- Scalable
A digital marketing agency has more ability to scale your business quickly. Whether it’s a season or paid advertising or you want to improve your presence across social media platforms, an agency can satisfy your requirements.
Cons
- Control
Companies or businesses who want control over the marketing campaigns running can’t have the control to experience them. When it comes to agency, they prefer working with their freedom and their strategies.
- Location
You can encounter agencies worldwide providing services; therefore, when you figure out a professional digital marketing agency, they are across the country you live in. So if you are searching for a local marketing agency, this would be a disadvantage in terms of location.
If you partner with a digital marketing agency in a distinct time zone, review if they value client relationships, have a customer portal system to entertain clients and their concerns, and have dedicated managers who schedule meetings and deal with customers.
Hiring a In-House Marketing Team
The in-house marketing team refers to the internal team built by the company to perform its digital marketing. Let’s have a look at their pros and cons.
Pros
- Focus
When you hire an internal team engaged for your business, they focus entirely on your business and implementing strategies for your business’s digital marketing.
- Accessible
An in-house team is easily accessible whenever you want; you can walk to their desk or office and watch the ongoing projects.
- Control
If you are someone who wants to have 100% control over the marketing for your business. If that’s the level of your control, then hiring an internal team would be a better option.
Cons
- Talent Recruitment
When you hire an internal team, it requires efficient time to hire a suitable candidate that is well-versed in their skills, and you don’t have to hire one person to do the job; it’s an entire process of hiring the team. That’s a lot of time and hard work.
- Hiring Cost
Maintaining your marketing team is a headache; you have to invest in them—an additional cost to keep the team, office, resources, taxes, etc. If you are someone who doesn’t want to be in this hassle, surely stay away from this option.
- Abilities
Another drawback is you have limited abilities. Your location and area restrict you. An agency would assist you better as they have more talented people, paid tools and software to deliver the work.
- Employee Turnover
When you have an in-house team, you have to experience employee turnover. The loss of a team hurts your marketing efforts, ultimately impacting other employees and leading to higher turnover rates.
When it comes to an agency, you don’t have to worry about the turnover for employees and the hiring costs; your marketing strategies won’t be paused at any point.
- Office To Maintain
When maintaining an in-house marketing team, you have to provide working space to your employees with all the facilities and benefits with maintenance of the office. If you hire an agency, that’s not your stress anymore.
- Software Expenses
When you hire an in-house team, you have to pay separately for those paid tools and softwares for your employees. But when hiring a professional agency they have access to all of them already and are no longer your stress.
ByteTeck Consulting As Full-Service Digital Marketing Agency
By now, you must be clear about where your business should invest its resources in an internal vs external team debate. This blog was your guide to openly figure out each’s pros and cons.
We are a professional digital marketing agency based in Toronto, Canada. We have spent 15+ years working with companies of all shapes and sizes to develop successful marketing campaigns across numerous platforms. Our campaigns have benefited clients and seen a visible increase in website traffic, brand awareness and sales.
We maintain a workflow. We have dedicated manager for the reviewing phase for approval from our clients. We provide tailored and customized solutions.
We have a 24/7 client support portal where we empower clients with a user-friendly portal for seamless communication and quick response on their projects for instructions, feedback & approvals.
If you are still determining if digital agencies deal with multiple clients, at ByteTeck Consulting Inc, we provide dedicated managers to our separate clients who offer complete assistance and communication to your needs and wants.
For digital marketing for your business from a digital marketing agency, please get in touch with us.
