Digital Marketing
You might be wondering if email marketing is still worthwhile? Yes, it is.
Many people deem that email marketing is an outmoded method though it is not. Here you’ll be getting all the understanding of the importance of email marketing.
Email marketing is still alive for ten years and generates the highest ROI. Compared to other techniques. Email marketing is unmatched. It is one of the effective digital marketing strategies that marketers use. Despite all the surplus of tools, email marketing is still one of the shots in the dark for business growth.
We’ve carefully handpicked ample reasons that illustrate why email marketing is essential for business in 2022. Let’s get into the business now.
Reasons That Make Best Email Marketing Still Alive
If you are not using email marketing to grow your business or gather leads, you are probably missing a big shot. Here’s a list of reasons that will compel you to opt for email marketing service as one of your savvy strategies.
- Everyone Uses Emails
Half of the worldwide population uses email to communicate. Around 3.8 million active users use email accounts, hence, you’ve got a broader ground to target people.
Around 58% of adults check their emails as their foremost thing in the morning, and approximately 59% get persuaded on purchasing decisions by promotional emails.
- Good Return On Investment
It will be no wrong if it is said this way. Email marketing brings you capital. Be it any form of marketing, the best return on investment can be achieved via email, which does not let this strategy die.
For instance, on every $1 you spend on email marketing, the average return is around $40, considered high.
- Drive Traffic To Your Website
You can send your customers to the website with an engaging call to action. CTA’s make users interested in signing up and putting in their credentials. In short, you can drag your customers to any landing page you wish to land them on, which brings you a good amount of leads and email click through rate.
- Adds Value to The Sales
Email marketing has great potential to entice the customers to decide to purchase. The promotional email campaigns can showcase any products or services you want them to get interested in, including discounts and offers. The email can pitch to the customers who have previously shown interest in your website or products.
- Email Campaigns are Cost Friendly
The email campaigns are cost-friendly. They save you time and bucks both, as the only amount probably spent is on the one assigned to create the email content. The email campaign itself does not cost you money like paid ads.
- Supports Personalized Content Feature
The stand-out feature of email marketing campaigns is personalized content that targets the customers by addressing their names in the subject line. It creates possible email open rates as the recipient feels more connected.
Through email marketing, customers’ journeys can be created based on their pain points and interest and can be sent recommendations regarding similar products from time to time.
Takeaway
82% of businesses use email marketing to drive you to genuine organic reach, engagements, and sales with no cost spent, so why not?
Regardless, it’s a B2B business or B2C. From pitching customers to online sales to asking for quotations and promoting services and products, email marketing is an all-rounder for generating revenue for the business.
Consider email marketing as your go-to approach by getting the best email marketing service from ByteTeck Consulting with custom email marketing strategies.
